Driving innovation at Borgatta:
digital technology in Healthcare

Discover how we help Borgatta drive innovation through digital technology and web apps. Explore our commitment to optimizing customer experience.

Act I
The B360 Portal

A dream for customer experience and optimization of internal operations

We love working with organizations that are constantly thinking about how to improve their business to better serve their customers and make their employees' work more efficient.

And at Borgatta, particularly in the invisible aligner manufacturing service, they had dreamed of a platform that could solve a series of problems they were facing. This is an extremely complex process that involves challenges such as:

Constant communication between doctors and Borgatta's technical team

Transparency in the internal process to identify delays, errors, and those responsible for them

Identifying and anticipating errors in the files of over 2,600 doctors' patients who also manage multiple cases simultaneously

Constantly gathering information from the entire process to improve

Different billing and invoicing methods and schemes in 4 different countries

Act II
How to accelerate digital transformation in a corporation?

For Borgatta, digital technology is not new, as the company is a pioneer in medical technology in Latin America. However, the step they wanted to take with the B360 Portal needed to ensure the reduction of:

Business risks

We talked to all areas of the business (clients, manufacturing, finance, marketing, and strategic management) that this new platform would impact to ensure we develop a tool that positively impacts each area of the company.

Usability risks

We designed prototypes and conducted exhaustive tests, both with doctors and the manufacturing team, to ensure we design a product that requires minimal thinking, naturally indicates the next step, and delivers results as quickly as possible.

Value risks

We validated in more than 50 user interviews where we heard from both doctors and Borgatta employees that the digital alternative we built was more efficient and user-friendly than what they were experiencing at that time.

Viability risks

Our team of software engineers validated step by step that we could build a platform capable of being developed with a reduced team, easy to maintain, and scalable in the long term according to Borgatta's objectives.

We believe that our world is very complex to understand, and you understood our language and our vision.

More than an external and isolated agent, the experience has been one of teamwork with the best methodologies, which you bring to the table.

– Estefanía Vega

creative director, Borgatta

Act III
And the results were exceptional

The platform completed its beta phase, and although we are convinced that many more achievements await us in the future, in its first few months, we accomplished the following:

100%

transparency

in Portal movements with full visibility on delays and conflicts

countries

that can use the platform while respecting each location's operational preferences.

cases

of treatments completed and managed by the new platform

2600

doctors

trained now have access to the platform.

600

messages

(previously sent through multiple channels) centralized in the Portal.

$700k

invoiced

automatically without the need to submit receipts or review account statements

With this project, we took a step we wanted to take for a long time but had never achieved.

Acueducto is a company that adds value in all our areas and is now part of Borgatta.

– Cindy Borgatta

CMO, Borgatta

Act IV
Now it's time to look once again towards the horizon

Thanks to initiatives and ambition like this, Borgatta is one of the leaders in an industry as competitive as dental equipment manufacturing.

And now that they have brought to life a platform with so many functionalities that help both their customers and their operations team, Cindy and her team continue to do the same thing that brought them to this point: relentlessly seeking improvement and competitiveness.