Borgatta is the Mexican company that exports the most dental medical devices to Central America, South America, and the United States. This is a +5-year relationship where small experiments have become new value streams for the business.
industry
dental services
online sales
+151%
partnership
+5 years
productivity
+25%
a leading company with traditional processes
Borgatta ran its sales by phone, email, and in-person visits. Invoicing was manual. Clients couldn't check orders autonomously.
And they didn't have a partner to translate their innovation ideas into digital products.
scale
and innovate
Slow processes, frequent errors, and a model that couldn't grow without adding more resources. The consequences of inaction were losing competitiveness and stagnating sales.
small experiments that scale
We worked with short sprints following a product logic. Each feature was launched quickly, validated with real users, and iterated based on data.
built together
e-commerce + invoicing
Online store with automatic invoicing integrated with the SAT.
B2B client portal
Self-service for distributors and enterprise clients.
sales force app
Mobile tool for the commercial team in the field.
CRM integration
Direct connection between online sales and client management.
inventory control
System with automatic min/max stock forecasting.
marketing experiences
landing pages
Campaign pages for the marketing team.
video library
Educational resources for clients and distributors.
and provable ROI
151% growth in a channel that didn't exist before, with total revenue of +16M MXN and a 25% increase in team productivity. Plus a renewed brand perception that sets them apart from the competition.
Cindy Borgatta - CMO, Borgatta
I'm extremely satisfied—we keep differentiating ourselves from the competition and I love the excellent work we can do with Acueducto.
